3 money tips for salon owners

money tips salon

I’m always on the lookout for ways small business owners can increase their profits or remove stress.  It doesn’t have to be ground-breaking – big or small it all adds up.  As Gary Vaynerchuk says “1 is greater than 0”. I love that saying by the way…. when you feel like what you’re doing isn’t enough or your business isn’t where you want it to be, it gives you reassurance to keep going.

So here are my 3 money tips for salon owners.

Gift certificates

Do you track the gift certificates you give out? Not tracking them leaves you open to fraud.  Tracking them gives you an opportunity to help your clients out if they lose a voucher – you can easily confirm the date, amount and client name.

You can manually track them by giving each one a unique number and noting the number and details in a notebook or spreadsheet. Even better, track them in your salon software. Using your software makes it easy to find valuable information – such as which services are most commonly purchased using gift vouchers.

Discounts

If you give discounts, do you know how much they’re costing your salon? Do you have guidelines for yourself and your staff as to how much is acceptable or is it dependant on how generous you’re feeling that day? You might think you’re only missing out on a couple of hundred dollars a year, but in reality it could be a lot more. If you do your usual amazing job with these clients, do you think they would mind if you stopped giving discounts? Start keeping track for a set period of time – say 3 months.  Times this figure by 4 to see how much you could be out of pocket over the course of a year. Could this money be better spent on marketing to bring new clients in the door or on training a staff member up in a new service offering?

Online bookings

Let clients make their own bookings using online scheduling software, so that you and your staff spend less time running back and forth to the phone.  A common way to manage online bookings is to have your calendar linked to a booking button on your website or business Facebook page. I interviewed salon owner Silvana of Silvana’s Beauty Salon recently – she uses Timely appointment scheduling software.  Using this software for her online bookings has resulted in an increase in business. It’s a win-win situation for both her and her clients. Businesses that aren’t embracing automation risk being left behind and are missing out on opportunities to save time and money. You can read the interview here: Timely Software – A Salon Owner’s Perspective

One of my favourite business books is called The Naked Salon by Lisa Conway.  Salon owners – if you have a chance to get your hands on a copy, you won’t regret it – whether you’re just starting out or have been in business for years.

For more information on Timely online appointment scheduling software, you can find their website here.  The website also has a great blog with salon owner interviews, tips and industry news.

Happy bookkeeping…

Sarina

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2017 – The Year in Review

2017 The Year in Review

Well I certainly had some ups and downs in 2017 and I thought now would be a great time to look back and reflect on the year that was.  Mainly business-related but a little bit personal too.

The Ups

Business contacts – I made some amazing business contacts and became more comfortable with being put on the spot and talking about my business. Although I’m used to standing in front of a room full of students, having to promote your business in front of other business owners takes a bit of getting used to.

Out of my comfort zone – I tried some new activities with family this past year that were so much fun and I’m glad I did them.  I’m not a spontaneous person, but I’m not afraid to try new things either. Age is just a number right?

Trying new things

Business growth – December 2017 was my best month income-wise since I started Festival Bookkeeping in September 2015.

Business coaching – I signed up with a great business coach who gets as excited about my business as I do! Her network of business owners has also been invaluable in the growth of my business.

Growing my businessCollaborations – local and overseas.  In 2017 I had the chance to work on projects with business owners locally. I also had the Head of Marketing at a New Zealand software company contact me personally about a blog post I did. Exciting to see what new projects will come about in 2018.  Technology and collaboration will be 2 focuses for me in 2018.

New working space – My hubby made me a beautiful built-in desk which has been fundamental in keeping a clear work-space (and head-space) to while away the working hours.

Xero – Towards the end of the year I received the good news that I’d achieved bronze level partner status. This came from a year of focusing my time and energy on marketing the Xero side of my bookkeeping business, as well as going the extra mile for my existing bookkeeping clients.

Bookkeeping blog award – Also later in the year, Feedspot.com featured me as one of their “Top 40 Bookkeeping Blogs” on the internet. My blog was up there with some popular bookkeeping blogs that I’d been reading over the years, so this was pretty exciting.

Blog growth – My blog “The Savvy Bookkeeping Blog” had 2,762 views. Wow! I had readers from 66 countries reading my posts – from Iceland to Argentina and everywhere in between.

Achieving milestones

 

The Downs

Burglary – Our house was broken into and it hit our family pretty hard.  It took a lot of time and effort to get back to where we were with missing items and the injustice of people taking things they hadn’t earned. Things they hadn’t been gifted by loved ones. We tried not to dwell on it and to not let our kids dwell on it too much either. As a result we’ve changed the way we think about security. You can read more about it, from a business owner’s perspective, here.

Pricing – One of my goals slipped by the wayside last year (although to be fair I hadn’t started working on it until later in the year). Talking with another bookkeeper and with my business coach has been invaluable in the progress I’ve made so far. (Tip for other small business owners – don’t be afraid to reach out to others that you trust in your industry when it comes to pricing advice). I’m determined to tick this goal off my list early in 2018. No excuses.

Distractions – I have too many ideas for my business and the past year I think I could have focused a little better. Too many directions I want to move in and things I want to accomplish. I’m sure I’m not the only business owner who suffers from this though. I think it’s part of the reason we start businesses, because we want to get our ideas out there and create businesses we really love and can be proud of.

Friends and family – Unfortunately I felt that I lost contact with some friends and family in 2017. It’s easy to use working on your business as an excuse not to make the effort to see people.  Deep down I’m not a “hustle at all costs” type of person, so I’m determined to do better in 2018.

 

A Down that turned out to be an Up

Part-time employment – My part-time bookkeeping work ended halfway through 2017 which at the time I saw as a “down” but really turned out to be an “up”. Maybe it’s a coincidence that I got new clients not long after my employment ended –  maybe those extra free days in my calendar gave me the motivation to work harder and put myself out there a bit more.

So that’s it.  Probably a little more personal that my usual blog posts, but it’s been a great exercise to look back over the past year and to clarify my goals for the year ahead.

 

Happy bookkeeping to everyone in 2018…

Sarina

 

5 payroll pitfalls to avoid over the Christmas break

Christmas cards festival bookkeeping

With only a week to go until Christmas many small business owners are desperately trying to keep everything together and make it through this busy time of year.  It’s not just running a business, it’s also end of school functions, sport functions, work functions, organising pets and holidays, organising food and getting the present shopping done.

If you have employees then you can also throw payroll issues into the mix as well.  The Christmas period brings with it a few extra challenges to face as an employer, so I’ve prepared these 5 tips to help you through so you’ve still got some wind left in your sails to enjoy the silly season. These tips apply to Australian readers, but will give other readers some ideas as to what they need to look out for as well.

1. Christmas bonuses and super

Bonuses are considered Ordinary Time Earnings (OTE) and must therefore be included in your calculation of the super guarantee for your employees. More info on bonuses here.

2. Asking employees to take Annual leave

This is really interesting and can be a bit of a touchy topic for employers and employees.  When I was an employed bookkeeper I was asked to use up some of my annual leave – not just over the Christmas break but when I had a bit accumulated during the year.  An employer can only direct an employee to use up their annual leave in some situations. There is often an amount of notice you must give your employees as well. You need to check the relevant Award or Registered Agreement to see under what circumstances you’re allowed to direct your staff to take annual leave.

2. Rest breaks

Many businesses are busy this time of year, however there is a maximum amount of hours you can make your employees work without a break. Check the Award or registered agreement that your employees come under. For example, the Clerks Private Sector Award 2010 stipulates (at the time of writing) that employees who work for 5 hours or more must get at least 1 meal break.  More info on Awards and break entitlements here.

4. Casual vs part-time vs fixed term

There are differences between casual employees, part-time employees and fixed term employees – and yes, the onus is on the employer to ensure they have categorised the employee correctly and have given them the appropriate entitlements. You may hire someone on a casual basis over the Christmas break but the actual working conditions may change over time and their entitlements should be reviewed accordingly.

5. Christmas parties

Ahhh … Christmas parties.  What to claim and what not to claim? There are rules around when you can claim a tax deduction, when you can claim GST credits and what you need to pay fringe benefits tax on.  First you need to determine if the food and drink you’re providing is considered “entertainment” in the eyes of the ATO.  You need to look at why the food and drink is being provided, what type, when it’s being provided and where (on or off business premises). You can find the ATO’s rules regarding providing entertainment and the associated taxes here. There are some helpful scenarios that walk you through the process of deciding what to claim.

Wishing everyone a great Christmas.

Happy bookkeeping…

Sarina

 

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Timely Software – A Salon Owner’s Perspective

Makeup Rabbit Shelf Jar

I recently booked in for a massage at Silvana’s Beauty Salon and noticed that they used the scheduling software Timely to manage their client bookings.

The booking process from my point of view, as a client, was easy.  I went to the salon’s website, clicked on the “Book Treatments Now” button and was taken step by step through the process of booking. I could see at a glance what times were available, pick the type of service I wanted and was able to choose who I wanted to do the massage.

Once booked, I received an email confirmation with all the details and my invoice.  I also received an email and SMS reminder the day before the massage – so no risk of embarrassingly forgetting to turn up for my appointment. (Hey we’re all busy – it can happen!)

But what I really wanted to share with you today is Silvana’s experience and thoughts on the software. Timely is one of the big names in online scheduling software for salons and for those in the beauty and wellness industry in general.  It integrates with Xero accounting software, which is where my interest in the software originated.  So please read on and enjoy my interview with Silvana of Silvana’s Beauty Salon.

Can you please tell me a bit about you and your business journey

I started working for myself from home approximately 9 years ago.  I initially offered nails, waxing and massage treatments from a room in my home.  Business grew steadily (I worked it around family and other work commitments).

Four years down the track, we built a beauty studio outside our home with street access – creating greater privacy and professionalism for myself and my clients.  Business grew more rapidly after this.  Four or so years later and that brings us to today… with a beautiful salon on Milne Road (Modbury) which I hope creates a relaxing and welcoming space for clients to come in and have quality, professional treatments in privacy with a caring and friendly therapist.

How did you hear about Timely?

Via Facebook.  I was looking for a versatile booking system that allowed me to also monitor stock sales etc.

Did you try any other scheduling apps prior to using Timely?

I was trialling Cliniko ($50) and have also trialled Shedul (free) but find Timely more suited to my needs.

How long did it take you to learn how to use it? Did you teach yourself or did someone show you how to use it?

It didn’t take long at all to learn to use it.  Setting up took some time as I have a lot of treatments to enter into the system… so I wouldn’t be too keen to change systems and have to re-enter all those details.

It’s pretty user-friendly.  There is a Help at hand with information available at any stage if a user is unsure.  You can also chat to a staff member if you’re really stuck.

What is the main advantage for you? ie less interruptions due to answering phone, easier for clients to book etc

Using Timely and having online booking has increased my business.  I have only had positive feedback from clients.   They love the confirmation SMS’s / emails and some of them have said their appointment is even uploaded to their phone calendar!!

They love how they can jump on and book an appointment whenever it occurs to them… eg midnight as they try to go to sleep but their mind is racing with all the different “to do” lists.  And they don’t feel bad about messaging me so late etc.

I love how it frees up my time – no more back and forth texts regarding available times etc with clients…. They check the dates/times that suit them and see if I’m available.

I also love that I can sync my Timely bookings with my personal Google calendar too.

Do you use all of the features? If not, what features do you mainly use?

I use most of the features, especially the schedule/calendar… still getting used to the reports.  But I love the packages (create a package, allocate a package & then keep track of package treatments taken etc) and gift certificates (clients can purchase online gift certificate…. Letting them buy a gift at any time).

Have you had any feedback from clients about whether they like it/don’t like booking appointments with Timely?

All the feedback I’ve had is very positive.  My clients love it.

Do you use Timely in conjunction with accounting software, such as MYOB or Xero?

Not yet.

Do you use Timely in conjunction with any other apps, such as PayPal or Vend?

I use PayPal and love it.  My clients can pay on line if they choose to and I can send them invoices if they prefer it.

Is there anything that you wish the app would do, that it doesn’t currently do?

Its’s pretty good for my needs.  Although it would be handy to select individual booking timeline limits for each staff.  For example, I’d like my clients to be able to book up to within 3 hours of their appointment, however my staff member needs at least 24hrs notice.  Currently we have it set at 24hrs booking notice as we cannot do it individually.

Finally, would you recommend Timely to other business owners in the beauty and wellness industry?

Absolutely 🙂

 

So if you’re thinking of using Timely to manage your client bookings, I hope this has given you a bit of an insight and helps you to come to a decision.  There are lots of options out there!

Happy bookkeeping….

Sarina

 

PS. For more information on scheduling software,  I provided a comparison of some of the popular options in my post Which Scheduling Software? and wrote about Cliniko software in my post Cliniko + Xero.

If your laptop was stolen

Laptop sofa ipad working

So this is a subject that I feel strongly about. Something I’ve had the misfortune of experiencing recently.

I have a couple of questions worth thinking about.

If your laptop was stolen, what would be the impact on your clients? What would be the impact on you personally and your business?

Would you lose all your marketing materials, invoices, expensive promotional photos, business plans, written procedures, client testimonials, eBooks, training materials?

Would your client’s confidential information be released out into the big wide world? What would your client’s reaction be? Would your business even recover from that?

Would you lose personal photos that you never got around to printing?

If your laptop gets stolen you don’t, unfortunately, get to choose the day it’s going to happen.  You don’t get to say “well I think my laptop might disappear into the hands of strangers tomorrow so tonight I’ll run a backup”.

Backing-up data daily has been a part of my routine from day 1 of working for a hire company here in Adelaide many years ago. They ran a tight ship and I’m glad for that great foundation right from the beginning.

Things to do today:

  • Buy a couple of USB’s. Label them. Make a copy of everything on your laptop regularly. Put the USB’s somewhere safe (taking a copy off-site means you still have a copy if you get fire or water damage in your office).
  • Consider backing up to the cloud as well.
  • Run a search in File Explorer for “password”. Have you got documents that contain passwords for you or your clients? Change the word “password” to something else.
  • It goes without saying you shouldn’t have a document actually called “passwords’!
  • Log into all your websites that require a password. So emails, accounting software, online banking etc. Ensure that none of the passwords are stored. I know it’s a right pain having to remember every different password (but I still hope you’re not using one password for everything, right?).
  • Set up a password for initial access to your iPad and laptop, so that it’s difficult to even get past that first login screen.
  • Lock-up filing cabinets and paper shredders are a must if you have confidential client information in your office.

If you’re like me you may be security conscious when going away for the weekend and you probably also make sure you don’t leave technology in the car when you run into the shops, but what I didn’t realise was just how common home and office break-ins are during broad daylight. School pick-up time is a common one!  Not a nice experience for anyone.

Please back-up, lock-up and password protect.

Happy bookkeeping…

 

Sarina

 

P.S.  I often share small business tips on Facebook and Instagram – just search for Festival Bookkeeping. Look forward to seeing you there.

 

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Xero apps – What are they?

Headphones calculator coffee pods

Do you love technology or have you been dragged kicking and screaming into the 21st century longing for the good old days? I think I’m a bit of both.  I enjoy cutting my teeth on new technology for my business but I still love teaching Journals and Ledgers to students the old-fashioned way using pencil and paper. I prefer the comforting tap tap tapping of a big clunky calculator to whipping out my smartphone (my hubby & kids will attest to this).

If you’re a Xero user, you may have heard of Xero apps (or Xero add-ons). They’re cloud-based applications that work with Xero to perform one or more extra functions. There’s an app for pretty much every task and every type of business.

Some apps are ‘horizontal’ apps that are made for use across a range of industries. Others are ‘vertical’ apps that are made for one main type of industry.

They come in varying shapes and sizes and some are more complex than others.  For example, Receipt Bank is straight-forward to use and once integrated with Xero correctly you can be up and running pretty quickly. It has a couple of main functions, which it does well.  Mindbody is an example of a more complex app with many functions, and will therefore take more time and energy to integrate with Xero and to learn to use correctly.

Most of the apps allow you a free trial period at first, so you can try before you buy. Once you’ve decided to go ahead with the product you’re often required to pay by monthly subscription that automatically gets charged to your credit card.

It’s a good idea to make sure you’re comfortable using Xero first before you go add-on shopping. But if you live for learning new technologies, then hey – don’t let me stop you jumping right in! You might also start the other way around, using an App first and then integrating it with Xero down the track. I’ve seen this work successfully as well.  If you use a cloud-based accounting software other than Xero such as MYOB, Quickbooks or Reckon, many of the apps will integrate with these too.

Why are people using Xero apps?

  • To provide a better experience for their customers
  • To save time
  • To get organized
  • To streamline processes
  • To improve cashflow
  • To keep a closer eye on their finances

Happy bookkeeping….

Sarina

 

Looking for more info on software & technology?

Which scheduling software?

Diary glasses

Continuing on from my post “Cliniko + Xero”, I wanted to share some more thoughts on scheduling software.  In particular, scheduling software that integrates with Xero.

I found that once I started looking into these types of software solutions it was like a vortex dragging me in deeper and deeper.  So many options – all offering slightly different features and aimed at slightly different target markets.  It took all my willpower not to drown in the sea of information and to remain focused!

So after extensive research, I came up with 5 software solutions that all have something to offer the small business owner looking for scheduling software.  Some are more suited to the health and well-being industry, some are aimed at the hair and beauty industry and some are general in nature and could suit consultants or personal trainers. They’re all hosted in the cloud, so no need to mess around installing software. Being hosted in the cloud also means you can access them from mobile devices. They all offer the ability for the business’ clients to book appointments for themselves online.

Once you outgrow booking in client appointments with paper and a pen, these types of software solutions are a huge asset to the busy business owner. They offer so much more than appointment scheduling and are complete practice management systems.

I’m only covering the basics here.  This list doesn’t cover everything that you’d want to know before making a decision to commit to one solution over another.  It will give you an idea of some of the differences, though, and an idea of cost.  Prices are in Australian dollars and include GST (as at the date of writing).

xero scheduling app comparison

My research has uncovered many more variables between each of the products listed.  Each of your businesses is unique and has its own needs – I would recommend you delve deeper than this table and look beyond the “features” listing on the respective software websites.  Alternatively, invest in the services of a Xero adviser who can do the research for you. It will save you a lot of time and they will also be well placed to assist you with your Xero integration if needed.

Looking forward to sharing more of my findings – there are some great small business solutions out there that integrate with Xero.

Happy bookkeeping…

Sarina

 

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